Say No To The Knife taps into the nation’s fascination and obsession with cosmetic surgery and delves into the lives of people desperate to look good.
Cosmetic surgery is undoubtedly on the increase and last year 75,000 operations were carried out, 90% on women. Say No To The Knife is television's first anti-cosmetic surgery show which aims to persuade young men and women who are already committed to the idea of going under the knife that there is a real alternative.
With more and more television shows converting ugly ducklings into elegant swans with extreme and often radical surgery, Say No To The Knife questions this and appeals to people considering surgery to make an informed decision about their choice.
Presented by psychologist Rachel Morris and stylist Linzi Boyd, the programme follows contributors' emotional journeys from the moment they are about to sign up for surgery, to the final moment where they are confronted with their new image, but without having undergone a nip and tuck.
With the expert assistance of top UK hair, fashion and make up artists, the lucky participants will hopefully have their minds, lives and looks dramatically transformed without going under the knife. The team will discuss not what's wrong with the subject but how he or she can make the most of what they have.