Savile Row

About the Show

About the Show

Savile Row is an iconic address and unlike their fellow artisans, the tailors of Mayfair have managed to hang on to their ancient houses despite the depredations of Kaiser Wilhelm, Hermann Goering and Georgio Armani. Savile Row looks at the challenges facing tailors today – the need to appeal to the next generation of customers and craftspeople, the requirement to forget their traditional reserve and market themselves internationally and the arrival of a giant global jeans and t-shirt outlet to The Row. The tailors are famously discrete and their clients famously well-heeled making The Row a secretive community for close to two centuries now. Savile Row crosses the chalk line between man and tailor, following those on Savile Row for a year – upstairs in garrets, below ground in basements and behind the fitting room curtain. While telling hard tales of life at the top end of the rag trade, Savile Row captures a cast of incredible characters brimful with stories. From fitting garments in Los Angeles, grappling with the Italian menswear market in Florence and attempting to explain the West End look in Southern China, Savile Row has it all.

 
 

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