A ‘dog’s life’ isn’t always so bad
The British are a nation of pet lovers. But with the pet business booming, this love is fast turning into an obsession and pet retailers are cashing in. From designer gear for dogs, to gourmet pet foods, to health care, to chic birthday parties, people are spending more on pets than ever before.
The pet market has increased by 30% in just six years and today is a multi-billion pound industry. Demographic changes mean that there are more owners than ever, and some of these people don’t think twice about pampering their pets in luxury.
With access to Britain’s fast-growing Pets at Home superstore The Money Program tracks this new phenomenon.
Reporter Libby Potter delves into this exotic world where teeth whitening biscuits are complementing the already exhausted ranges of diamante collars and comical suits, and talks to vets about the cost of animal healthcare and insurance.