Kim of Queens" follows Kim Gravel, one of the countries most successful and outspoken pageant coaches, as she transforms “diamonds in the rough” into confident young women. As the owner and CEO of Pageant Place, Kim, along with her mother Jo and sister Allisyn, searches for young talent that others might pass over. A self-proclaimed former “ugly duckling,” she was crowned the youngest Miss Georgia in the pageant’s history at 16. With her larger-than-life personality, peppered with tough love and plenty of humour, Kim polishes local girls into future leaders. As she likes to say, “You can wear a burlap sack, girl, but if you got it on the inside, it shines on the outside”. In the first episode Kim Gravel takes on hillbilly Addison and her mom Kelly as a new client. At first Kim's pageant regulars are not threatened by the new girl but with a lot of polish and Kim's determination to transform the ill-mannered redneck into a beauty queen, Addison just may surprise everyone.