Have women had enough of trying to look perfect?
The beauty industry bombards us with images of perfection - slim, gorgeous creatures offering pots and potions that promise to uplift, de-wrinkle and beautify every inch of our bodies. This fuels a sense of insecurity among women, and this drives sales in the beauty industry. But signs are emerging that women have had enough of this search for perfection.
Soap company Dove's "Real Beauty" campaign has been a marketing phenomenon, striking a chord with increasing numbers of women fed up with the unattainable images of beauty they've been sold by the cosmetics giants.
The Money Program investigates the Beauty Backlash amongst consumers against some of the idealised images of beauty as seen in magazines and on TV. But it’s not only consumers that are rejecting the beauty messages of these cosmetic companies, major names such as Harry Potter author JK Rowling speak out against the pressure on young people to be thin and beautiful.
Reporter Libby Potter lifts the lid on the beauty battle and asks where that leaves major players like L'Oreal and their world-wide cosmetics empire which trades so heavily on encouraging women to aspire to such unattainable ideals.