FITFLOP. THE FLIP FLOP WITH A GYM BUILT-IN!
Originally conceived as a cellulite fighting solution by former personal trainer and Bliss Spa Founder,
Marcia Kilgore (who realised that juggling a job, two kids and ‘the gym’ was next to impossible), FitFlop Footwear is biomechanically engineered - and proven - to activate your leg and bottom muscles more every single time you take a step. By delivering enhanced leg-muscle loading via a patent-pending multi-density EVA midsole, the FitFlop “switches” muscle groups on for longer during every single step, ensuring you get a workout while you walk!
Studies have shown that normal walking in FitFlop sandals can help increase leg, calf and gluteal muscle activity; improve posture and muscle tone and simulate aspects of barefoot walking. FitFlop wearers have also reported relief from plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS, scoliosis and degenerative disc disease.
Since the first FitFlop sandal was launched on the market in May 2007, almost 65 million pairs of FitFlop sandals, boots and clogs have been sold in 48 countries. In addition, celebrity wearers include Jennifer Lopez, Julianne Moore, Marcia Cross, Jennifer Garner, Nigella Lawson and Brooke Shields.
This Spring/Summer, FitFlop Footwear has a summer sandal for every occasion – from sporty and sleek, to flash and fun. We’re giving away five pairs of the FitFlop Walkstar III – available in five colours and worth $119.95 each.
Note: (Colours for giveaway subject to availability in requested size)
As soon as I put them on they felt high quality and extremely comfortable. The construction of ther fit flops are clever in the design to improve muscle tone . I would love to know whether there are different colours, it is suitable to where I live being next to the beach and its going well.
Definitely not a flop, and keeping me fit, I just love these fitflops. Couldn't wait to get them on and when I did, didn't want to take the off. The first surprise was how incredibly comfortable and easy to wear they are. The next, just how supported and cushioned my feel felt. I'm not usually good in new shoes but had no problems in these and I've been happy to wear them for almsot everything aside from work...wish I could wear them there too! With the added benefits for the busy woman of a workout as you go about your day, I wouldn't hesitate to buy a pair!
Although the FitFlop is not a 'pretty' looking shoe, I did find that overall the FitFlop is very comfortable. It was nice to know you are getting a workout as you walk! (Im not a gym person)
My main complaint is the patent leather strap didnt have much flex (even after wearing them for 2 days,) so the top of my foot was a little sore. I also found them slippery on wet surfaces, but these are the only things I could fault with the FitFlop!
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