Michael McQueen, leading social commentator and three-time bestselling author has launched his new book, “Winning the Battle for Relevance”, in which he reveals how organizations, individuals and brands can remain viable and relevant in an ever changing and rapidly evolving world.
Having worked with brands across the globe such as Pepsi, Nokia and Tupperware, and shared the stage as a speaker with the likes of Bill Gates, Larry King and Whoopi Goldberg, Michael McQueen is in a highly unique position to advise in this space.
Michael points out that no entity is immune to extinction. “Simply because an organisation has been successful, dominant or powerful in the past, does not automatically mean it will remain so in the future,” he says.
Michael McQueen also investigates how brands such as Lego, Volvo and IBM have re-invented themselves in the face of change and achieved enduring relevance as a result.
The book offers readers step-by-step recommendations on how to create a game plan on how to remain in the prominence side of the relevance curve.
Winning the Battle for Relevance is available in bookstores across the country and through Michael McQueen’s website www.MichaelMcQueen.net RRP $22.95.
Once I started reading the book,I couldn't put it down.You have to read it!!
A very interesting book that my teenage son and my husband also read. Michael McQueen is a very intelligent writer and I can not wait to read more of his work.
I enjoyed this book. Even though I do not have my own business and couldn't really use the information in a practical sense, I found the writing style was easy to follow, and the real life examples used were really interesting. I actually learned quite a lot.