Doing Good By Doing Good reveals the new direction of CSR (corporate social responsibility) and includes practical advice, alongside a number of case studies to demonstrate the effects that a new approach to CSR can have on a business.
Written by former forensic investigator and founder of charity Hands across the Water, Peter Baines OAM, the book provides business owners, executives, philanthropists, social entrepreneurs and charity leaders with the tools to maximise their company’s CSR strategy and track measurable returns on their investments.
Published by WILEY, Doing Good by Doing Good is available NOW in paperback RRP $34.95 from www.peterbaines.com.au.
QUITE AN INFORMATIVE BOOK. FULL OF EXPERIENCES AND INFORMATION, THAT CAN HELP ALL OF US IN THE FUTURE.
The idea of Corporate Social Responsibility (CSR) has been around for ever but in the past it has largely been adopted by large companies. This book gives encouragement and advice to small businesses on how they can get involved in an easily accessible and engaging way. Worth a read even if you're not involved in the area. The author has a fascinating back story.
A very interesting read, I now understand a lot more about innovation and growth within organisations and how this has a positive impact on the community!
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