Clocking out of life for a lazy holiday doesn’t have to mean you clock out of your lifestyle. Healthy living is something to be celebrated, no matter how far you are from home.
The global wellness market is now estimated to be worth $1 trillion, reaching 289 million wellness consumers throughout the world’s 30 wealthiest countries.
According to the Senior Director of Brand Management at Starwood Hotels & Resorts Asia Pacific, Vincent Ong, China and Brazil alone are expected to add $103 billion in new sales to the global wellness market.
“Wellness is an intensifying global macro trend, especially among affluent consumers who will pay a premium to look and feel good,” Vincent points out. “Consequently, travellers are choosing destinations and hotels that will feed their passion for health and wellbeing and provide them with the necessary experiences and opportunities to maintain their wellness values."
“Travellers are increasingly seeking quick and effective wellness breaks instead of extended holidays for mind and body reboots, choosing more accessible options that offer a brief change of scenery, relaxation and wellness activities."
He claims wellbeing getaways have evolved from early-morning alarms, restrictive detox diets, and endless yoga.
“Today, health and wellbeing travel is far more sophisticated," Vincent explains. "At Westin, everything is designed to help our guests pursue their wellbeing before, during and after their stay; but we also provide guests with the opportunity to indulge should they want to. The health and wellbeing aspects of a guest’s stays are tailored to their personal wellness goals."
For Australians, Asia is a great health and wellbeing destination to do just this because it’s very accessible and offers an interesting mix of well-being practices and philosophies. Simply put, it’s close to home but far enough away to feel like an escape, says Vincent.
“We hope all our guests leave feeling better than when they first arrived,” he says.
Here are some current offerings for wellness seekers:
What's Well for Kids:
The ‘kids club’ concept has been reinvented. No longer are kids entertained only indoors or stuck in front of the television! New wellbeing programs reinvigorate the kid’s club concept, enhancing family experiences and introducing more meaningful amenities. Children are treated with travel equality, receiving their travel journals and activity guides to encourage the whole family to explore their surroundings. Menus also revolve around healthy eating, encouraging children to learn where their food comes from and help discover their destination.
What's Well for Business Travellers:
Have you ever packed for a business trip and foregone your running gear, only to regret it as soon as you arrive? Well, Westin have that sorted too. Guests can land and rent New Balance gear for a tiny cost to get them over the line when it comes to working out while they're away!
What's Well for Sleep-Deprived Parents:
When it comes to wellness, it’s not just the waking hours that are covered. Westin has even put its stamp of personal renewal on the beds! Their iconic "Heavenly Bed" is designed for superior sleep, and there is even a ‘Sleep Menu’ to match it packed with amino acids, vitamins and minerals to promote rest, recovery and the ultimate relaxing night in.