The most unconventional European destinations Aussies are loving right now

From Spain to Ukraine - these destinations have become incredibly popular with Aussie tourists. But why?

Forget the standard travel destinations of Bali, Fiji and the Mediterranean - new research has revealed that Australian travellers are keen to explore new territories all over the world.

Aimee McGuinness, Chief Underwriting Officer at Allianz Partners, says, “We’ve definitely noticed a shift in the types of destinations Aussie travellers are choosing to explore, especially when it comes to Europe."

Data from Allianz revealed an incredible spike in the number of jetsetters swapping traditional European hotspots such as the coast of Italy for the mountains of Ukraine.

Spain and Greece

Over 22,000 Australians travelled to Europe between June and August this year to chase the European summer sun.

The research revealed that Spain and Greece remained the European favourites, but there is a trend of increased travel to countries further off the beaten path.


Travel to Eastern Europe is on the rise, with places like Ukraine, Belarus, Estonia, Montenegro and Bulgaria topping the list of ‘rediscovered’ European destinations this year. Ukraine saw the largest increase in travellers, with 102 per cent more travellers heading there than they did in 2018.

The dramatic increase in travellers to Ukraine also follows the success of the HBO mini-series ‘Chernobyl’, where tourists are visiting in droves to see the abandoned town and Nuclear Power Plant ruins. 



Belarus also saw an unexpected increase in travellers, with a 62 percent rise in Aussie travellers year-on-year.

The landlocked country, boasting more than 19,000 lakes and 11,000 rivers for summer travellers to enjoy, has remained on Europe’s tourist trail for several years. Its increase in popularity now suggests it’s beginning to emerge as one of Europe’s ‘it’ destinations.

Other hotspots

Estonia and Montenegro similarly saw an increase in Australian travellers by 23 per cent from 2018 to 2019, while Bulgaria experienced a 22 per cent.

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