Is this South Coast beach pad the future of travel?

Have you ever stayed somewhere and wanted to take the furniture home? Well, now you can.

It's the ideal holiday when you feel as though you could stay forever. Taking in the atmosphere, fantasising about the lifestyle and wishing that your humble abode could look like this. Thanks to Simone Matthews, this fantasy could turn into a reality. 

Simone's boutique holiday accommodation SOUL of Gerringong is a private south-coast retreat offering its guests a unique experience. The Barn houses up to 14 guests, while its baby sister, The Cottage is a three-bedroom bungalow. While the accommodation is unique in its own right, there's something extra special about staying here. 

Simone has recently launched SOUL Home, an online hub offering advice and inspiration for other holiday-rental owners, as well as a site to buy items from The Cottage. The self-contained accommodation allows guests to settle into the space and if they like it, purchase furniture from each room.

Here, Simone explains how you can experience SOUL.

The concept 

It was when Simone launched SOUL of Gerringong when the idea of SOUL Home came to life. "We had such an overwhelming response when the holiday home launched, with many queries about where guests and followers could get certain pieces from to achieve that look," she says. 

Simone then renovated the next door property into SOUL Cottage that would host SOUL Home, being the first of its kind. "We already owned the cottage next door, which was not developed, so we thought it would be great opportunity to offer a property where guests had access to the brands and items that completed the SOUL style," she says.

With SOUL Home, visitors can look through each room in the cottage, as well as the front and back deck area for styling inspiration or to 'shop the look'. Whether guests like the sheets on the bed or the drawers their clothes are in, by finding it on the Home site, it can be theirs.

While everything from toothbrush holders to bed heads are available for purchase, Simone reveals the things that most guests want to take home:

"The outdoor table by Insartisan has been a clear favourite, as has the artwork by The Blacklist throughout the property," she says. "The antique pieces like the Indian cupboard in the bedroom has also been another favourite with guests."

The design

The three bedroom home dates back to the 1800s when it ran as a butchers shop. While the design is similar to its bigger sister, SOUL of Gerringong, Simone kept the industrial nature of the building to reflect its unique history.

Each room is meticulously styled in a blend of coastal and industrial, creating a calm and peaceful tone for everyone to sink into. As a private retreat for guests staying, the pale colour palette and simple furniture allow guests to release and relax into a slower pace of life.

Rattan light fittings, rustic slabs of wood and splashes of greenery in front of a pale-walled setting is all this cottage needs to bring a harmonious mix of function and design to the space. This is the feeling that ultimately sells to Simone's guests.

"We always wanted the structure to be the hero – to keep that original charm, though with a fresh feel," Simone says. "The design inspiration was for a place of simplicity; an understated property that evoked a relaxing holiday vibe."

Through the portal of SOUL Home, guests and industry people can learn more about the cottage by reading Simone's interviews with suppliers as well as booking consultations with her and enlisting in workshops. She also offers a service where she will stay at your holiday home and provide feedback for your business. 

"I want to not only share everything I know, but also introduce experts in the field with interviews that will also share their knowledge and advice," Simone explains. 

The beauty of SOUL is its immersive experience to a diverse audience, and something tells us this is not the end. Watch this space.

Want more? We thought you might like this video.

Like this artice? Subscribe to our newsletter to get more articles like this delivered striaght to your inbox.

By registering you agree to our Terms of Use, Privacy Policy and Privacy Notice


Sign Out

Join the Conversation

Please note, LifeStyle cannot respond to all comments posted in our comments feed. If you have a comment or query you would like LifeStyle to respond to, please use our feedback form.