Zara is launching an Australian e-tail store at long last

Australia has been waiting patiently for this moment - European fashion outlet Zara has finally announced that Aussies will be able to shop online from March 14.

Home of fast fashion and the place to find catwalk trends at affordable prices, Zara's Sydney store opened in 2011 to much pomp, ceremony and excitement.

The retail giant has since opened stores in VIC, ACT, WA, SA and QLD, a Zara Home in Sydney's Pitt Street Mall and it will soon launch its Australian online operation.

While Zara's Australian website currently reads: "Dear Australia, Shop Online March 14", keen customers can input their email address to receive updates from the store.

Despite the long gap between opening its physical store and its online e-tailer, Zara has beaten its main fast fashion rival H&M to the post, which does not currently offer online shopping to Australian customers.

While we can't understand why it's taken so long - especially given Zara Home has been sold online in Australia since 2015 - we are glad that we now have an excuse to avoid the throngs of people in Zara's stores.

The opening of the online store comes at a time when we are increasingly questioning our fashion choices and making efforts to improve the sustainability and ethics of our wardrobes. But foreign-owned retailers like Uniqlo and Zara show no signs of slowing, with Australian sales soaring last year.

Data from Macquarie Equities shows that three of the global fashion retailers - Zara, H&M and Uniqlo - claimed 56% of sales growth in 2017, but accounted for 1.6% of Australian clothing sales.

Lead image credit: Zara

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