Here's how to be a successful shopper on Boxing Day.
It's one of the most popular shopping days of the year and while it's set to be big online this year, it's not going to stop shoppers flocking in store to bag a bargain.
If you’re a first timer to the Boxing Day sales, Chelsea Thomas from I Heart Bargains offers her advice on surviving the sales, staying cool and shopping smart on December 26.
1. In-store vs online
If you’re wanting mega discounts, head in-store rather than online. Brands use Boxing Day as a chance to clear floor stock ready for the new season and are desperate to offload one-offs, samples and old product.
These bargains won’t necessarily be listed online and will differ from store to store. Myer and David Jones are known for their volumes of sale stock on Boxing Day so head there first if you’re wanting cosmetics and fashion items.
2. Keep the catalogues
Sift through your junk mail becasue the best offers can be found in catalogues. The best buys are placed on the front and back pages so look there first. The Good Guys always have attractive discounts on a plethora of household goods and staff on the shop floor are known to wheel and deal on the day, too.
Be confident to ask for further discounts, even on an already reduced item. If you’re purchasing more expensive things, every percentage off helps.
3. Keep it casual
This may sound like an obvious tip, but be comfortable. Wear flat shoes. Be dressed for the long haul. It’s a big day and can get over-crowded in major shopping centres. I always opt for a maxi style dress so if the change rooms are overflowing you can simply throw some items over your head, to skip lengthy queues. If you’re in the market for new shoes, wear one without laces so you can save time and energy trying them on.
4. Know thy limits
Boxing Day equals impulse spending. So if you have spent big at the Black Friday sales or the Vogue Night Out sales, it's essential to have a budget. Have a list in mind of what you need to buy. This will mean you have a focus for your shopping experience and you’re not wandering aimlessly.
5. Start early
Some major department stores will open as early as 5am for the bargain thrill seekers. Big-brand centres, like the Westfields, open prior to 7am (check websites for details) so get an early night (if you can) on Christmas night, and get up early to score a good park. For anxious drivers, consider catching public transport and taking a mini-shopping trolley to easily carry your finds.
6. The big reveal: Christmas Day
Don’t expect big brands and shopping centres to reveal their offers until 24 or 25 December. This tactic is designed to encourage shoppers to continue spending right up until Christmas Day. If we knew the offers, we might hold off. Clever.
7. Do your research
For larger, homewares purchases, it’s a good idea to check online the week before Christmas day, because many brands promote their sales early and also extend beyond Boxing Day. So, don’t panic if you are away on the day.
Super Amart, for example, are already pushing their Santa stocktake which is on now until 2 January. You can save up to $800 on new mattresses and up to $1000 on the purchase of a new lounge setting.
8. Pre-Boxing Day sales
Some major brands, like Harris Scarfe, Country Road and Seed have already begun big-discount, ‘spend and save’ style sales. Be careful not to get wrapped up in these smaller based sales and spending your budget before the big day!
9. Looking for appliances? Shop around
For those of us renovating, or requiring an upgrade of an electrical product, make sure you compare quotes. Competition is fierce in this category and retailers will always try to beat their competitors (on identical items).
Some of the best deals:
Here's a little snippet of some of the sales you can expect this Boxing Day.
Sheridan: Up to 50 percent off from December 26, two weeks only. Available in store are online
Roxy: 40 percent off online and in store.
Bonds: 40 percent off everything store wide from December 20 to January 2. (Excludes men's trunk packs. Not to be used in conjunction with any other offer. Excludes gift cards.) Bonds online 40 percent off everything sitewide from December 25 to December 29. (Excludes personalised items. Not to be used in conjunction with any other offer. Excludes gift cards).
H&M: Up to 70 percent off on selected stock across men’s, women’s, kids and home from December 26. While stocks last.