Rachel Zoe is a fan of online shopping.
The celebrity stylist - who has dressed the likes of Anne Hathaway, Nicole Richie and Cameron Diaz throughout her career - explained as she is often too busy to visit stores in person, the internet fashion phenomenon fits perfectly into her busy schedule.
She said: "I love it because I don't get to go to stores as much as I'd like to.
"I love neimanmarcus.com, saksfifthavenue.com, bergdorfgoodman.com, shopbop.com but Piperlime is awesome because it has everything."
The 'Rachel Zoe Project' star - who has an eight-month-old son, Skyler, with husband Rodger Berman - admitted she loves showering the tot with fashionable gifts, and as she takes him everywhere with her he has become her "little mascot".
Rachel added to People.com: "I buy something for my son like every other day.
"I realise how blessed I am taking my son everywhere I go and that's something that not all working mums have. I thank god I can do that everyday because leaving him is impossible.
"He's kind of like our little mascot now and he loves it and it makes him very adaptable and he's happy wherever he is."