A surge of interest in vegan living has spread to the beauty industry, where many brands are making an effort to be more ethical.
Living more ethically, whether through your cooking, cleaning, shopping or beauty regime, is a high priority for the 2018 consumer.
According to Google research, 'Vegan' topped beauty search terms in the US last year, indicating the birth of a serious trend, particularly when it comes to skincare. If you're thinking of vegan-ising your beauty kit, here's what you need to know.
What is vegan skincare?
Vegan skin care is typically considered to be free of any ingredient derived from an animal. While there is no legislative definition of vegan skin care, claims are monitored by the Australian Competition and Consumer Commission. It is typically understood that 'vegan' should exclude animal bi-products like beeswax, collagen, elastin and lanolin, as well as other acids and oils sourced from animals.
While brands with a vegan philosophy often strive to achieve other ethical messages, such as fair trade and cruelty-free, these factors aren't inherently connected. Fortunately, PETA has a handy list of entirely vegan beauty brands - excluding brands with only some vegan products - as well as a list of companies that don't test on animals!
How can I tell if my skincare is vegan?
Given the marketing advantage vegan products hold in 2018, it's likely the brand will tell you on the packaging! However if you want to do a little sleuthing, check this ingredients list and keep an eye out for animal products. If unsure, cross check with PETA's complete list of animal-derived ingredients.
Beauty Botanist and The Body Shop ambassador, Jennifer Hirsch, also encourages consumers to simply contact their favourite brands and ask about their practices.
"Brands who are ethical should know the answers about where their ingredients come from, how they’re sourced, and most importantly that they’re sustainable," Jennifer told Lifestyle.
"[Consumers should] expect more, ask questions, be considered, and let brands - not just beauty brands - know that you expect them to be doing the same and that you’re voting with your purchase power. Together, we can make huge change."
What are some vegan products I can use?