Why anti-pollution skincare is the next big thing

While we are increasing our efforts to live a more sustainable life, we should also be shielding our skin from the pollution in the air.

We can wear SPF to shield our skin from the sun, but since urban pollution has also been shown to be damaging, how do we guard against it?

Enter anti-pollution skincare. There are a few brands who have focused their energy on creating skincare products that guard against pollution. Here, Antipodes beauty expert Deborah Sampson, shares everything we need to know about this new beauty movement.

What is anti-pollution skincare?

Basically, anti-pollution skincare is designed to protect the body’s largest organ (our skin) from urban pollution, Deborah explains.

“Poor air and water quality, plus exposure to harmful chemicals in our everyday lives, can expose our bodies to all kinds of toxins that are damaging to the skin, as well as to overall health,” she says.

Why should we be using it?

The best way to avoid having a complexion affected by pollution damage is to prevent it in the first place. “It is vital to act before the signs of pollution exposure begin to show on the skin,” Deborah says.

Once your skin is exposed to pollutants it can be put into a state of oxidative stress, Deborah explains.

“This can lead to fine lines, dullness, oiliness, congestion and breakouts,” she adds. Pollution can also trigger micro-pigmentation – as the skin attempts to protect itself from pollution, it produces excess melanin which causes noticeable, undesirable pigmentation, and age spots.”

Deborah adds that when you’re looking for your anti-pollution solutions, you should choose products that help improve, not just protect. “For example, Antipodes Blessing Anti-Pollution Light Face Serum helps to protect, improve and brighten the skin,” she says.

How it works

So, what are the superhero ingredients that do these things? "Skincare that is rich in vitamin C and antioxidants can help neutralise free-radicals whilst protecting against pigmentation and oxidative stress," Deborah says.

Pollution-blocking skincare works in two ways. Firstly, harmful particles that are absorbed into the skin and pores from the air are removed, Deborah explains. Secondly, anti-pollution products create a barrier for your skin.

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