Caring for your skin can be complicated with all the jargon and pretty packaging confusing your choices, but here’s one thing you should be using – backed by science.
Enter active skincare. You may or may not have heard the term, but active skincare simply means that it has a higher level of active ingredients in the product.
Active or inactive?
“What many people don’t realise is that some of the skincare they buy is full of filler ingredients or ‘inactive ingredients’ (basically a lot of cheaper ingredients that fluff up your product so the brand essentially gets more money from you),” Biologi founder Ross Macdougald says. “Another way of describing this is a term commonly used in the industry called ‘Angel Dusting’.”
Ross explains that this means the product truly does contain the ingredient it states, but the concentration is so small that you won’t see any effect from it. As a result, this also means that the product will be instead made out of predominantly inactive ingredients such as water, fragrance, emulsifiers etc.
“All of these inactive ingredients have no natural benefit to your skin and whilst they might smell nice and look good, the real value for money lies in the natural benefits to the skin – and that’s in the activity” Ross says.
The low down
While it sounds technical, active skincare can be boiled down to being: “the natural ingredients that have been scientifically proven to change the structure of your skin at a cellular level, penetrating deep into the layers of your skin to repair, rejuvenate, hydrate, protect and nourish cells,” Ross explains.
So, active skincare means that those hero ingredients actually penetrate the surface layers to treat the deeper cells, which is how you see results.
“Skincare formulations have to keep the active ingredients stable until the product is used, and then help the ingredients pass through the skin barrier to where they can get to work,” Ross tells. “Not many products will do that, instead giving you a whole heap of ingredients that sit on the skin surface, doing very little. Realistically, the vast majority of skincare products won’t penetrate beyond the top 10 to 15 layers of the skin, so there’s no real effect.”
How do we know skincare is active?
Ross advises that you need to check the label carefully to ensure you are getting a high potency of active ingredients.
“Due to Biologi’s unique extraction system, it is the world-first plant-based skincare serum that’s 100 per cent active. That means you’re getting all the good stuff that will actually penetrate deep into the layers of skin and visibly improve it,” he adds.
Since most skincare brands will want to shout from the rooftops what active ingredients (and how much) are in their products, it shouldn’t be too hard to spot those possessing high quality elements. Your skin will thank you for it!