A-beauty, short for Australian beauty is the latest trend to take the beauty world by storm. Following in the footsteps of K-beauty (when the beauty world went mad for Korean skincare), the A-beauty trend is making headlines overseas and we couldn’t be more proud!
The term is used to describe brands and products that use native Australian ingredients and take inspiration from our famously laidback lifestyle. “The unique element of Australian beauty is driven by our culture and its people,” Zoe Roebuck, founder of A-beauty skincare brand Dr Roebucks. “Nature and wellness is at the very centre of our living and being, so it’s only natural that we treat our skincare routines in the same manner.”
Why A-beauty is big business
Simple and effective, A-beauty is a delicious antidote to the more-is-more contouring makeup and complicated skincare routines that have dominated the beauty world in recent years. “A-beauty is having a major moment right now because it works, and it’s easy!” says Zoe. “Australian ingredients deliver the results as promised, and they’re clean, powerful and efficacious, which is why skincare-lovers are reaching for Australian beauty now more than ever, plus you can get amazing results with just a few products.”
This no BS approach – saving you time and money – is like a breath of fresh air, especially during a time when life seems to be getting more hectic than ever before. “Australia is rich in nutrients, resources and powerful, indigenous ingredients, so A-Beauty really brings the power and efficacy of clean Aussie elements to life- without 32 steps!” says Zoe.
Native Aussie ingredients we love
Caviar Lime extract – “Gently exfoliates skin with an innovative process through TRPV3 which results in a smoother, brighter and more even complexion,” says Zoe.
Try: Dr Roebuck's Daintree AHA Brightening Mask, $28.
Mukti 2-in-1 resurfacing exfoliant, $69.95.
Kakadu plum extract – “The world's highest source of Vitamin C - it stimulates the expression of SVCT-I, which is the Vitamin C transporter of the skin. Over time, this improves skin luminosity and reduces the appearance of wrinkles,” says Zoe. “It helps improve skin texture and protects against UV damage. Plus, it smells like coconut so it’s a win-win."
Try: Dr Roebuck's Bondi Mist, $25.
Jurlique Purely White skin brightening eye correcting cream, $55.
Quandong: Second only to Kakadu Plum in its concentration of antioxidants, quandong are jam-packed with vitamin E, C, folate and phenolic acids.
Try: Golden8 hand and body wash,$24.95
Niaouli: A native bush essence not unlike tea tree oil, this natural wonder soothes and refreshes the skin while also fighting bacteria making it a powerful natural ally in treating pimples and acne.
Try: Sodashi Blemish Treatment, $105.
Australian pink clay: The new go-to ingredient for face masks, especially for greasy skin, WA pink clay draws out nasties trapped beneath the skin like oil, toxins and impurities and helps minimise the appearance of pores while improving texture.
Try: Sand & Sky pink clay mask, $69.90
Davidson plum: This native fruit which grows in Queensland and the NT is more powerful than vitamin E and helps boost collagen production.
Try: Mukti age defiance eye serum, $104.95