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This purifying pink clay mask had a huge wait list, here's why

We meet the twin sisters behind Sand and Sky, and try out their millennial pink clay mask that’s become an overnight cult beauty buy.

Launched just earlier this year, Sand and Sky has already made a huge splash in the beauty world.

The Australian brand is led by Melbourne-based beauty entrepreneurs and founders of bellabox, twin sisters Emily and Sarah Hamilton. The duo has unveiled just one product to date called Brilliant Skin – a purifying pink clay mask – and people are loving it.

The product's second drop had a 2,000 strong wait-list in Australia and the UK. 

According to Emily and Sarah, the mask has been designed to be results driven – taken from their experience with swathes of top performing products presented through bellabox.

“The products that performed the best [for bellabox] were those that concentrated on results,” explains Emily.” So we moved from collating beauty products for the bellabox members to creating our own.”

As for how Brilliant Skin came into being, Sarah says the pair recognised “a gap in the market for an affordable yet luxurious face mask that wasn’t all bells and whistles, and actually worked.”

They also wanted to spread the enviable essence of  Australian summers. “Australia is really hot right now, internationally, so we wanted to create a brand that encompassed the laid back, beach vibe we’re known for,” Sarah continues.

“We are so lucky to live in such a pristine environment and have such a wealth of incredible botanical ingredients at our disposal. We wanted to showcase these amazing ingredients to the world.”

The ingredients and the promise

The hero ingredient is the millennial pink-hued clay, sourced from remote pockets of South and Western Australia. “Clay in general is well known for removing toxins and impurities from the skin,” says Sarah. “And the purity of the environment impacts on the efficacy of the naturally occurring ingredients.”

 

 

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The mask's other ingredients include organic liquorice and something called Old Man’s Weed (a native ground cover vine traditionally used in Indigenous skincare and skin healing). Both work together to regenerate skin cells and remove pigmentation clusters.

There’s also organic aloe and pomegranate to shrink pores, soothe, and stimulate collagen production. Kakadu plum, kelp and organic mangosteen prevent free radical damage and shield against pollution.

“All together they make a powerful 4-in-1 formula that detoxifies, invigorates, refines and brightens the skin,” says Emily.

The road test

Australian earthiness is part of the overall sell and appeal. Surprisingly, when I give it a go, it is actually a lot like the dense, raw, rich Australian environment I know and love and revere. Like a mid-summer afternoon on the beach here, or drenching yourself in the ocean, it’s both soothing and reckoning. 

It lives up to its promise: the mask feels like it’s sinking in, lightening up the darker corners, lifting spirits, rejuvenating, and stripping away the gritty city dust.

Sand and Sky’s packaging is sun bleached pink, azure blue and brilliant white. The glass jar comes with a soft mini applicator brush, which makes it easy to slick over your face, mess free. It has a bit of sting for me as it dries – but I do have sensitive, pale skin, so similar to our sun, tougher faces may not feel the same bite. The tingle is from the mask's active ingredients, and shouldn't harm you - though Emily and Sarah do recommend doing a patch test.  

After 10 minutes or so, the pink mask turns white and is ready to wash off. My skin’s bouncier and looking refreshed, even while I am at the tail end of a pretty busy week.

When to use and where to buy

"There’s no special time we recommend - the mask is the perfect way to unplug and unwind, any day of the week!" says Emily.

"If you have oily skin to combination skin, you can use up to 2 to 3 times a week for best results. For dry or sensitive skin, 1 to 2 times per week is recommended.”

Brilliant Skin is available in Australia via the Sand and Sky website

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