This bracelet gives you an electric shock when you eat junk food

If you need a helping hand with self-control, think about investing in this bracelet that will give you a zap when you reach for the wrong thing.

We all set ourselves goals to make healthier, wiser choices - but sometimes the urge to cave is too much, and it's easier just to give in. But, to help you keep your promise, Amazon has released a product that will stop you from falling to your own weakness.

The online company has released Pavlock 2, a bracelet that sends a 150-volt electric shock every time you do the one thing you weren't supposed to do.

Whether it's reaching for that pizza, cigarette or biting your nails, whenever you find yourself commiting the crime, press down on the bracelet to give yourself a zap.

As the bracelet's website explains, "Pavlok is your natural and lasting solution to quitting smoking, nail biting, hair touching, negative thinking, procrastinating, eating sugar, and more.

"Pavlok can also help you build good habits, like training your body to wake up on its own, being more productive by keeping you on task, and helping you gain a more positive outlook on life."

The zapping process is called aversive conditioning, which trains your brain to expect uncomfortable feeling when doing it again.

You can also allow others to act on your behalf as 'digital guardians' - so if they see you about to commit the crime, they have the access to send the shock to you via the app. 

The bracelet comes in a variety of colours and is generated by the silver module which needs to be charged by USB and inserted to the bracelet, in order to give you the zap. 

The Pavlock 2 is available online through Amazon and directly through Pavlock from $199. 

Main image credit: The Verge

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