Rebel Wilson and Melissa McCarthy are just two celebrities to have been digitally altered by social media movement Project Harpoon.
Project Harpoon is garnering a lot of attention both positive and negative for its digital altering of plus-sized women.
The site posts before and after images of plus-sized women on Facebook, Instagram and Twitter, once they have been digitally altered, in a supposed attempt to promote what they call a healthy lifestyle.
"Support the movement of being in shape and not feeding into obesity!" claimed the website with the hashtag #thinnerbeauty
Images have often been accompanied with rather nasty captions including "from school bus to cute girl" and "from Miss Piggy to Miss Pin-Up".
Some serious potential on the blue carpet if you hit the gym and eat right you can accomplish anything ???????? or photoshop can help! #healthy #projectharpoon #thinnerbeauty #feminist #feminism #gains #humpday #hottie #yes #forthepeople #fitchicks #fitness #lafitness #lifetimefitness #thedress #thicktofit #transformation #summer #famous #eatright #daddylike #girlpower #getsome #model #pushforit #work #train #photoshop
Credit: Project Harpoon Facebook
While the Facebook page has reached nearly 10,000 likes, there has also been great backlash with many suggesting that the site does nothing to help those already struggling with body image and self-esteem issues.
“This is wrong and not the right way to go about it,” wrote Jared Dalgleish on Facebook. “There is nothing wrong with a BBW (big beautiful woman). Just because someone is big doesn’t mean they are unhealthy either.”
Elisabeth Cathryn wrote: “You’re putting your time and energy into making people hate themselves. If anyone should feel ashamed to be inside their own skin, it’s you. This page is disgusting.”
What are your thoughts on Project Harpoon? Let us know by commenting below!