Former 'The Only Way is Essex' star, Gemma Collins, is now charging fans for photo ops.
British model Alex Sibley posted the image on Twitter, accusing Gemma of charging his friend's daughter for the snap.
"Gemma Collins charged my friend's daughter £12 for this selfie," he Tweeted.
The Daily Mail reports other fans have since come forward saying they were also charged for photos.
A blogger, Jamal Greaves, alleged Gemma also tried to charge him £10 ($20) for a photo, while another man claims she asked him to buy her food. According to others, the price has sometimes been up to £15 ($30).
Gemma is currently participating in the latest series of Celebrity Big Brother UK.
She has since responded to claims by saying she sometimes makes this request when fans come and visit her at the Gemma Collins Boutique.
"We sometimes operate product signings where customers are asked to buy something from the boutique before meeting Gemma for an autograph/selfie," a statement said.