Sony Foundation launches Fashion4Ward

Sony Foundation Australia – the charitable arm of the Sony group of companies in Australia – held a star-studded event to launch Fashion4Ward. Held at BLUE Hotel’s Water Bar, at Woolloomooloo Wharf, the launch was a preview of next year’s major fashion industry fundraiser.

The launch of Fashion4Ward brought together collections from leading Australian designers, Alex Perry, Collette Dinnigan and J’Aton, with performances from Sony Music artists Rogue Traders and Amy Meredith.

Over 300 people gathered for the glamorous night including Sony Foundation ambassadors Alex Perry and Emma Freedman, Australia’s Next Top Model judges Sarah Murdoch, Charlotte Dawson and Jez Smith, as well Erin McNaught, Lizzy Lovette, Geoff Huegill and Renee Bargh.

Funds raised at Fashion4Ward went towards Sony Foundation’s national fundraising campaign – You Can – to raise $15 million to build specialised youth cancer wards across Australia.

Sophie Ryan, Sony Foundation Chief Executive Office, said, “The statistics associated with youth cancer in Australia are staggering. Disturbingly, your chance of surviving certain cancers halves the day you turn 16 and there has been virtually no improvement in survival outcomes for 15 to 30 years olds over the last 25 years. We need cancer services designed specifically for this ‘forgotten generation’. The support shown at tonight’s Fashion4Ward launch was truly encouraging and is just a preview of what Sony Foundation hopes to accomplish with future Fashion4Ward events.”

You can get involved without donating a single dollar. There are over 20 million old mobile phones lying in bottom drawers across the country – the ‘You Can’ campaign calls on Australians to recycle these unwanted phones. Sony Foundation has partnered with an international recycling company to swap old mobile phones for cash. The funds raised will be used to improve the odds for teenagers and young adults by building youth cancer wards across Australia. All donated phones will be recycled for reuse.

The You Can appeal is supported by Free Post mobile phone recycling envelopes inserted in national newspapers and magazines. Unwanted mobile phones can also be donated at a variety of retail partners Australia-wide including, Sony Centre, Harvey Norman, Best & Less, Domayne, Joyce Mayne, Leading Edge Computers and selected Sanity stores. For more information You Can campaign visit

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