Sexy Maternity Lingerie by HOTmilk

HOTmilk is four years old and has rapidly evolved from a small New Zealand business to a global company. When pregnant with her first child, co-founder Lisa Ebbing realised that as an expectant mother she was reduced to only the most mundane of choices in lingerie. Having had a lifetime of wearing and revelling in luxurious lingerie, Lisa joined forces with long time, like minded friend, Angela Crosbie, and the dynamic duo set about creating an exquisitely sophisticated lingerie brand designed to make expectant and breastfeeding women feel empowered with feminine, practical and above all SEXY designs.

By women, for women, HOTmilk is now stocked in over 90 New Zealand retail outlets, close to 300 in Australia and since its December 2007 launch into the United Kingdom, 200 stores in England and the EU, as well as online retailers. The United States is also an emerging market with 40 stores already on board in the first months of trading. The company has blossomed and enjoys continued success as a multi-award winning international business. From the first year of business which saw Ange and Lisa run every aspect of it, they now have over 12 staff as well as agents and sales representatives in many countries around the globe. Stockists have soared in this time too and HOTmilk is now on the lips, as well as the bodies of a huge number of pregnant and nursing women.

The company has won a number of regional design and marketing awards, emerging business awards and most recently the Emerging Exporter of the Year Award (NZ). HOTmilk Lingerie was voted top brand in the UK at Pregnancy and Birth magazines Bloom Awards and was also the reader’s choice award winner for Maternity Lingerie at the 2009 Prima Baby & Pregnancy Magazines Fashion Awards.

HOTmilk offers premium product at accessible prices. Driven off the back of a strong brand it delivers collections of sexy maternity and nursing lingerie. The philosophy of the company is to celebrate and empower women with its fresh, creative approach, to support breastfeeding and have a positive effect on the community. The positive feedback and phenomenal growth of HOTmilk Lingerie continues to be overwhelming!


Lisa Ebbing: Director and Co-founder of HOTmilk


Known for their provocative, powerful campaigns, exquisite designs, comfort and practicality HOTmilk Lingerie came to fruition because of Lisa’s own belief that mothers deserved options. Options that is, with regard to the opportunity to continue wearing chic, stylish lingerie during one of the most feminine times in their life – pregnancy and breastfeeding. During the first of her three pregnancies, Lisa herself was faced with wearing the unexciting lingerie offered by mainstream brands. Unable to find what she was used to wearing, she set about creating a maternity lingerie brand which is now a world leader.

Her insatiable drive and passion for life have seen this niche business concept grow to become a global leader in maternity and breastfeeding lingerie in only three years. A sound background in advertising and marketing along with meticulous attention to detail has undoubtedly proven invaluable in building the HOTmilk brand.

Being the recipient of several business awards and an advocate for the empowering of women, Lisa has quickly become a popular role model for women in business. She is regularly invited to speak at various meetings for businesswomen and maintains a high level of visibility in HOTmilk Lingerie, in spite of the demands on her time of running an international business.

She and her husband now have three beautiful daughters and she thrives on the challenge of giving the best of herself to both business and family.


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