Berlei, Australia's leading bra brand, delivers expert creative talent and skills to bring you the best bras in Australia. With a rich heritage in making bras and corsetry for almost 100 years, Berlei knows what women want best from their intimate apparel.
For the first time, Berlei introduces the 6 Berlei fits. These 6 bra types will cleverly change the shape of your bust, allowing you to choose the best bra for any occasion to suit your clothing or your mood.”
The six Berlei fits
The Traditional Fit
A reassuring bra that covers and fits perfectly around your breasts. Shoulder straps are centred to provide good breast support. Under clothes, this bra will give your breasts a lift and a secure feeling throughout the day.
The Uplift Fit (the bar maid) or The Enhancer Fit
The Uplift effect gives your breasts a rounded shape at the top of the breasts. The breasts are high and uplifted and the sides are streamlined, creating a fuller effect on smaller sizes and a slimming effect on larger sizes.
The Natural Fit
A natural fit bra fit will follow the natural shape of your breasts. Natural fit bras are wire-free, which is particularly suitable for all-day comfort wear or is a good alternative to underwire styles.
The T-shirt Fit
A T-shirt bra is best for wearing under tight-fitting tops and dresses, as the smooth no-seam cups provide no show-through under clothes. The moulded cup provides an attractive, rounded silhouette.
The Minimising Fit
A Minimising bra will reduce the visibility of your breasts by up to one cup size, allowing you to wear front-buttoning shirts and dresses with no ‘gape’.
The Plunge Fit
Plunge bras gently push your breasts together from the side, creating a voluptuous cleavage. The low cut front of the bra is ideal to wear with plunging necklines.