It was out of frustration and desperation for wearable, edgy and affordable on trend basics that May the Label was conceived in April 2009.
Georgia Phillis, the quiet designer behind May, noticed finding the right staples for her wardrobe became increasingly hard. ‘I could never find enough good basics to fill my wardrobe, even though there are so many retailers out there,’ mused Melbourne based Phillis, ‘It’s sort of like water water everywhere, but not a drop to drink!’
Simplicity is Phillis’ personal style, and now it is the also key philosophy behind May. ‘May is a label ultimately designed for a customer like me – I want pieces that can be worked back with everything.’ she said of her collection, ‘it’s not fussy and all about the finer details.’
Cute dresses and cool separates made from frothy crepes, light cottons and soft jersey in a neutral palette of chambray, creams and black capture the minimalist in Phillis’ perfectly polished pieces with delicate details like ruffles, bows, subtle peak shoulders and scalloped hems. Completing this fresh silhouette are chunky timber platform clogs in black and tan, the ultimate shoe for the seasons to come.