She may be have a bathroom cabinet brimming with free products but it's the kitchen cupboard Gwyneth Paltrow often raids for a natural beauty fix. The actress recently confessed to covering her body in coffee, olive oil and honey to make her skin smooth, in what she dubs her "five-minute makeover".
Gwyneth joins the increasing number of Aussie consumers craving all-natural beauty. In recent years, sales of certified organic health and beauty products in Australia has soared by
significant amounts, indicating that organic beauty has well and truly got the green light from shoppers.
"Increasingly consumers are extending their organic lifestyle choice beyond the food they eat to what they put on their skin," says Clio Turton of The Soil Association in the UK.
"Organic products are also increasingly available and give great results just like their non-organic versions.
:: Going organic
With organic the buzz word in beauty, many companies are climbing aboard the green and natural bandwagon. But finding your organic fix isn't always clear-cut.
Any company can label a product as “organic” even if they only contain tiny amounts of organic ingredients, so stay beauty-savvy when you're picking up products marked “natural”.
"In the EU, all food and drink must be certified as organic before it can be sold as such, but this regulation does not extend to organic beauty products," Turton explains.
"As there is no legal definition as to what constitutes 'organic' beauty, products labelled with this title may vary enormously in the organic content and the other ingredients they contain."
So if you're an organic beauty beginner, how do you know you're getting the real deal? Check for the National Association for Sustainable Agriculture (NASAA) stamp of approval.
For imported products consumers can also look out for the Cosmos standard - a new EU-wide standard for organic health and beauty products. Visit www.cosmos-standard.org
:: Green shopping basket
Although organic products have become more readily available on supermarket shelves, one of the easiest place to source organic products is online.
Patricia Davidson, author of The Shopaholic's Top 1000 Websites, reveals some of her top organic sites:
1) Aveda (www.aveda.com.au): Plant-based haircare, skincare, cosmetics, fragrance and lifestyle products for both men and women.
2) Jo Wood Organics (www.jowoodorganics.com): Bath oils, body lotions and soaps plus natural soy wax candles all exquisitely presented in glass bottles and jars.
3) Jurlique (www.jurlique.com.au): A South Australian range of beauty products using plants and flowers. The range includes cleansers, moisturisers, treatments and lotions designed to leave the smallest possible carbon footprint on the planet.