Beyond your wildest creams?
When you see an advert for yet another "miracle" eye cream it's hard to believe it really works as effectively as it says.
So when the promised results of My Perfect Eyes eye cream were so dramatic, several concerned shoppers reported the cream to an adveritisng watch dog, fearing they were being scammed.
The $99 cream claims it can banish eye bags, wrinkles and dark shadows for around ten hours.
Their TV adverts showed people applying the cream to only one eye, showing the stark comparison between the untreated eye and the super-smooth treated area. They claimed 100 per cent of people who used the cream noticed a difference.
But a study by the Advertising Standards Agency said their tests showed the cream does indeed get rid of wrinkles in a 'significant majority' of people and that a skin consultant had found it appeared to reduce them 'dramatically."
“The study reported an improvement in a significant majority of subjects with fine lines and wrinkles, as well as swelling,” said the ASA. “We considered the effects seen were down to use of the product.”
My Perfect Eyes does effectively banish wrinkles dramatically - but temporarily.
It works by forming a transparent web-like film under the eyes that dries to compress puffiness and bags, and smooth wrinkles for several hours.
Ever since the Advertising Standards Authority gave it the official thumbs up, My Perfect Eyes has been flying off shelves globally, including Australia and now it's really hard to buy anywhere!