Melissa Hoyer Talks Fashion, Celebrity & Charity

Founded by a group of twenty-something girlfriends from Sydney, who have all been touched by breast cancer in some form or another, Black Tie for Breast Cancer (BT4BC) is one of Sydney’s hottest and most passionate charity gala events that promises to be a night of high energy and entertainment.

Now in its third year, the high profile event has been attended by a host of celebrity ambassadors including fashion guru, Melissa Hoyer, who we had a girly catch up with about fashion, celebrities and charity.

Why did you decide to get involved with the Black Tie for Breast Cancer gala?

Let’s face it, there are so many charities and worthy causes that resonate with all of us, but I thought that, in my way of helping to raise bucks for breast cancer research, it was also fusing in the world in which I work. I talk about style, pop culture, clothes, frocks, fashion and just good ole dressing up for a living so why not use that in order to help raise awareness about the work Black Tie For Breast Cancer do.

What are you looking forward to most on the night?

I always love seeing how much effort people put into a special fundraising night. It doesn’t mean having to spend a fortune on an entire new outfit either. Everyone has become so style savvy that we all can just about put a ‘look’ together without going to silly expense. Sure, if you have the bucks, do it! But I’d rather put those few extra dollars I could spend on an entire new outfit, into supporting a cause on a night like Black Tie For Breast Cancer.

How will you decide what to wear on the night?

I am very much someone who flies by the seat of my pants! I will wake up, get the day ‘sorted’ in my head and then wham! I will wear what I am in the mood to wear, as opposed to thinking too much about it. I know that may sound odd coming from a fashion commentator, but I have mastered the art of mixing and matching just about everything. I believe in keeping all my classic wardrobe pieces for this reason.

What fashion tips do you have for everyday women attending a black tie ball?

Have your hair done. Honestly, a good blow dry or ‘do’ (if you feel inclined) will make you feel like a million bucks even if you have a very simple outfit on. And if you can afford it, have your make-up done too. Department stores often have full-time make-up artists on hand.

What formal trends are ‘in’ for 2012?

One shouldered dresses are still big news; block bright-coloured dresses; all-white is a good look too, silk chiffon as opposed to satin; simple hair-styles and not ‘bridesmaid’ looking styles and some killer heels, of course!

Which celebs do you think do black tie really well?

Angelina Jolie, Reese Witherspoon, Rachel Taylor, Cate Blanchett, Michelle Williams and Sofia Vergara

Where are some great places to shop for formal and cocktail dresses?

Both David Jones and Myer are good starting points, as they give a terrific overview of many designers. I am really liking the styles I am seeing from Carla Zampatti, Bianca Spender, Carl Kapp, Dion Lee and of, course, Collette Dinnigan.

What are some tips you have for women who want to throw a great fundraising event?

It’s all about using your contacts and never letting anyone say ‘no’! Especially if you keep re-iterating how worthy the charity is .

Is there anything you would like to add?

Black Tie for Breast Cancer (BT4BC) is the signature gala event for the Prince of Wales Hospital Foundation. Promising to be an elegant and action packed evening, all funds raised at the gala event will go towards plans for a new gold standard Cancer Centre on the Prince of Wales Hospital, Randwick campus. With $245,000 already raised ambassadors and organisers are hoping to make 2012 an even bigger year of donations - encouraging everyone to get involved. Tickets are on sale now!

WHEN: Saturday 31st March 2012
WHERE: The Westin, 1 Martin Place, Sydney
TIME: 7:00pm sharp
WHAT: A combination of roving and sit down courses, entertainment, dancing, live music, games, and fundraising activities such as a raffle and silent auction.
DRESS: Black Tie with a touch of pink
TICKETS: $165 (plus booking fee) available from www.bt4bc.orgk

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