Jennifer Aniston must be one of the only Hollywood stars left without a fragrance. Oh wait! Now she has one, too.
The 'Bounty Hunter' actress has launched her debut fragrance, entitled Lolavie, and says the scent is something she's been working on for a long time.
"It's been a year-and-a-half journey,” she said. “I'd been asked to do things before, and it never felt organic. But when Leon Falic approached me to be involved with the process from inception to fruition, I thought, 'This could be a creative expression.' And it's turned out to be an extension of myself as opposed to slapping my name on something."
She went on to tell WWD: "The way I was approached, given such involvement, I never felt like, 'Oh, gosh, I shouldn't do this.' And if something is good, it doesn't matter if the marketplace is crowded. I thought it was an opportunity to go behind the scenes, and if it feels good, why not go for it? It's like being a producer and knowing the writers and stirring up ideas as opposed to being an actor for hire."
Jen is hopeful women will like the scent because it's not too overpowering.
"Lolavie is sexy and clean floral, but not too flowery. I want people to go, 'What is that? You smell great!' But most of all I wanted it to smell natural," she said.
And what about the name? "It's a long story and honestly it's too personal to tell. But it has special significance." Read into that what you will!
Jen is also considering launching a whole beauty range but wants to wait to see how her fragrance is received first. Lolavie will launch exclusively at Harrods in June 2010 and will hit Australia not long after that.