Cult beauty buy: Kat Von D Go Big or Go Home Mascara

Is this the answer to fabulous lashes?

Finding the right mascara is no easy task - especially if you have non-existent, dead straight lashes like myself.

I have tried many a mascara, from ones promising never-before-seen volume, to length extenders and everything in between. Despite this, I have never settled on one that answers every problem I'm seeking to solve. 

With Kat Von D launching their first-ever mascara, I couldn't resist giving it a go.

What is it?

Kat Von D is most noted for her stellar liquid tattoo eyeliner - even for my oily lids, it doesn't budge all day. So, when the announcement was made that a mascara release was on the cards it's safe to say I had high expectations. 

The Go Big or Go Home Mascara is vegan and promises long-wear with tonnes of volume. Containing plant-based fats, and sunflower and olive oil, the promise is intense black lashes with no smudges, flakes or clumps. 

Is it easy to apply?

The mascara wand comprises of a signature 'fluff' brush, which ensures every lash is picked up and coated - leaving no man behind. 

While the formula itself has a matte appearance, it isn't dry or cakey like some volumising mascaras, and glides on effortlessly. To test out the claim of no clumps I applied up to three coats and was surprised to find that the third coat was as smooth as the first. 

Does it work?

With just one coat my lashes were given an instant boost. They were noticeably longer, had more volume and were a deeper shade of black, which helped my eyes really pop. 

It helped that even the very inner lashes were easily picked up by the brush, giving my eyes further definition. Another problem I generally have, given my previously mentioned oily lids, is smudging as the day goes on. With this particular formulation I experienced none of this and even rubbed my eyes at one point and was surprised to find it didn't budge. If you're looking for a long-wearing volume-boosting mascara, Kat Von D seems to have nailed it.

Since this formula gives quite a lot of definition and depth, it's a great option for lazy days when a single swipe of mascara is all you can manage. 

Kat Von D Beauty Go Big Or Go Home Mascara, RRP $33, is available in Sephora stores and online.

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