Eco Fashion is all the rage. And no, you don’t have to wear green hemp pants and sandals made from seaweed, to do your bit for the earth. Many maintsream fashion labels are integrating green processes into their business. But is it really that much better for us and our home? Alex Hume, Founder of Eco Fashionista, www.ecofashionista.com.au, talks us through the ins and outs.
Why is eco fashion better for the environment?
“Eco friendly fashion has a considerably lower impact on the environment compared to standard fashion. Eco friendly fashion helps individuals minimise their own carbon footprint as it’s considered “slow fashion” which means it’s not mass produced/ throwaway fast fashion which is associated with sweat shops as with much of High Street fashion.
Eco Fashionista, www.ecofashionista.com.au, demands all designs are created using an eco-conscious production method. This means made by eco-friendly and/or natural processes, such as azo-free dying, digital printing, use of non-chrome leather and non-toxic fabric treatments.”
What materials are used in eco fashion?
• Organic - Made from natural materials or fibres (such as cotton, silk or wool) without pesticides and other toxic chemicals, as certified ‘organic’ by various organisations.
• Natural - Made from natural or renewable materials or fibres (such as hemp, silk or bamboo) using natural processes.
• Recycled - Made from already existing materials, fabrics or metals, often reclaimed from previously made clothing or accessories and reworked into new ones.
• Vintage/Remnant - Made using vintage, surplus or remnant fabrics or materials.
Why is eco fashion better for us?
“There are numerous reasons why buying eco friendly fashion is better for us. Organic fabrics are gentler on the skin and the environment, eco fashion promotes social consciousness and awareness and adds a feel good factor to fashion and following the latest trends.”
What does the future hold?
“Eco practices are gradually becoming more mainstream with sustainable processes being adopted by more and more designers. These designers don’t necessarily promote themselves as “eco designers” they just consider it an integral part of their approach to design.
New York Fashion Week now has dedicated “Green Shows” as part of the show offerings and London Fashion Week has its Estethica exhibitions biannually to showcase eco and ethical fashion – a testament to the wind of change and acceptance of the trend. Hopefully “eco” will one day be considered ‘best practice’ and starting point for designers.”