Heidi Klum to create own perfume

Supermodel Heidi Klum is set to release her own signature fragrance.

The German supermodel has signed a deal with cosmetic firm Coty Beauty to create a new scent, entitled Shine, and will but available in September.

Steve Mormoris, senior vice president of global marketing for Coty Beauty, said: "Heidi has a unique position in the market. She is not just a supermodel or a celebrity - she is also a businesswoman. She is very multifaceted - we plan to create a fragrance which celebrates all of those facets."

Renato Semerari, president of Coty Beauty, says they chose the 'Project Runway' host because she appealed to a wide range of people.

He told WWD: "She is a complete woman, very modern. She is an entrepreneur; she is a showgirl. Her role on 'Project Runway' has given her a strong bond with the consumer."

Mother-of-four Heidi - who recently launched her fashion range With New Balance and has designed maternity wear - has previously said she has wanted to do her own cosmetics from a very early age.

She said: "My father worked as the marketing director for 4711, a cosmetics company in Germany, for 20 years. He would always bring home testers of lipsticks, eye shadows and perfumes. I absolutely loved it - I started wearing make-up and experimenting with beauty products way too early".

"In German schools, it is mandatory for students to find a three-week internship when they turn 13 to get work experience. I worked at 4711, where I had to do everything from filling perfume into bottles, sitting at the conveyor belt for quality inspections to marketing to the labs where the vats of creams were being developed."

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Posted by Jan119Report
any thing hedi klum does would be wounderful she is just an amzing person i would be proud to wear her fragrance