Heidi Klum to create own perfume

Supermodel Heidi Klum is set to release her own signature fragrance.

The German supermodel has signed a deal with cosmetic firm Coty Beauty to create a new scent, entitled Shine, and will but available in September.

Steve Mormoris, senior vice president of global marketing for Coty Beauty, said: "Heidi has a unique position in the market. She is not just a supermodel or a celebrity - she is also a businesswoman. She is very multifaceted - we plan to create a fragrance which celebrates all of those facets."

Renato Semerari, president of Coty Beauty, says they chose the 'Project Runway' host because she appealed to a wide range of people.

He told WWD: "She is a complete woman, very modern. She is an entrepreneur; she is a showgirl. Her role on 'Project Runway' has given her a strong bond with the consumer."

Mother-of-four Heidi - who recently launched her fashion range With New Balance and has designed maternity wear - has previously said she has wanted to do her own cosmetics from a very early age.

She said: "My father worked as the marketing director for 4711, a cosmetics company in Germany, for 20 years. He would always bring home testers of lipsticks, eye shadows and perfumes. I absolutely loved it - I started wearing make-up and experimenting with beauty products way too early".

"In German schools, it is mandatory for students to find a three-week internship when they turn 13 to get work experience. I worked at 4711, where I had to do everything from filling perfume into bottles, sitting at the conveyor belt for quality inspections to marketing to the labs where the vats of creams were being developed."

Want more? We thought you might like this video.

 
 

Sign Out

Join the Conversation

Please note, LifeStyle cannot respond to all comments posted in our comments feed. If you have a comment or query you would like LifeStyle to respond to, please use our feedback form.

1 comment
Please login to comment
Posted by Jan119Report
any thing hedi klum does would be wounderful she is just an amzing person i would be proud to wear her fragrance