Country Road and Red Cross have joined forces to reward customers for both their social conscience and their passion for fashion.
Fashion Trade, a clothing donation program, aims to raise money for the community and reduce landfill by encouraging people to recycle their pre-loved Country Road clothing and accessories. The initiative is the first of its kind in the Asia Pacific region.
From July 1, simply donate any clothing or accessories and include at least one pre-loved Country Road item* to any participating Red Cross retail store and you’ll receive a $10 voucher to put towards your next purchase of $50 or more at Country Road stores. The donated clothing and accessories will be sold by Red Cross retail stores to raise funds to support its everyday work with vulnerable people.
Only a very small percentage of the clothes donated to Red Cross via collection bins are of acceptable quality for re-sale in their growing network of stores. Improving the quality of donated goods increases the likelihood of re-sale and given quality is the cornerstone of Country Road’s philosophy, Fashion Trade will help Red Cross receive a constant supply of high quality merchandise.
It is currently estimated that between 80-100 million kilos of textiles are collected through charity bins and donations in Australia each year**. A staggering amount of this material is unsuitable for re-sale and sent to landfill. By raising awareness of the importance of high quality donations, Fashion Trade by Country Road and Red Cross also aims to reduce the amount of textile waste sent to landfill.
Visit www.countryroad.com.au or www.redcross.org.au/retail for more details. Vouchers not redeemable at David Jones and Myer stores.
** Source: NARCO submission to the National Waste Policy Taskforce (March 2009).