He's famed for boosting body confidence and accentuating women's best assets on Gok’s Fashion Fix but Gok Wan's new style mantra is all about giving your wardrobe a much-needed makeover.
Work Your Wardrobe, Gok's latest fashion bible, reveals how to shake up your closet and re-work those forgotten classics.
Listen up shopaholics, the TV stylist is encouraging his Gokettes to hone their wardrobes, rein in the spending sprees and create a capsule wardrobe for "style that lasts".
"I think we are buying too many clothes - and I'm guilty of that as well," Gok admits.
"I tell people constantly, 'To feel good you gotta have this, this, this and this' and 30 per cent of what I say is in women's wardrobes already. It's about going back into your wardrobe, having a good look at what you've got, and then making it work.
"If it isn't the right cut or the right shape after you've found it, only then go and buy yourself another one."
Do you wake up every morning moaning you've got nothing to wear? Before you hit the shops, read on for Gok's wardrobe revival guide.
The capsule wardrobe
"Nearly every girl's wardrobe that I see is bursting with clothes that have never been worn," says Gok.
And that's where Gok's style quest comes in - to buy less and wear more, utilising a wardrobe packed with season-less classics.
"Capsule wardrobes have been around for decades but they're hard to put together because limiting yourself and being quite disciplined is tricky with fashion - we want nice things and lots of them!" Gok explains.
"Aim for a working wardrobe with key staples that interact with all your other pieces to create lots of different looks."
With "fast fashion" and transient trends to lead us astray, Gok admits that the capsule wardrobe isn't for everyone. "Some people want clothes en masse, others want to be on-trend every single season and then there are those who want to adopt a certain look like emo, goth or punk," he says.
"The capsule wardrobe is for women who always want to look and feel stylish, whatever the season."
Simple style statements never go out of fashion, which is why Gok's hard-working wardrobe makes recession-proof sense.
"It's ideal for the woman that wants to have a capsule wardrobe this season, and then update it with a couple of pieces the next season, so she gradually builds up a wardrobe of clothes that fit her properly but never date," Gok says.
While the key pieces in every capsule wardrobe will differ depending on personal tastes and body shape, Gok reckons he has the must-haves sussed:-
White shirt - "A true classic. Like your best friend, you can always depend on it," Gok says. He advises revamping an old shirt with a good brightener to keep it bright white, or change the buttons on your shirt to add designer-like detail. Length is also important. "I'd say err on the long side as you have more fabric to play with," Gok advises.
Jeans - "Don't be quick to keep denims in the comfy bracket," Gok says. "A good pair of fitting jeans are not only considered smart casual but workwear too." Straight leg jeans are Gok's tip for a good all-rounder that never date and give you a "leaner look and dynamic derriere".
Tailoring - "Good tailoring is a key buy because you can mix and match a suit - you don't have to wear the bottom and top together," Gok advises. Up the feminine factor by
teaming your suited separates with a girly blouse and sky-high heels. "If you've got a difficult body shape get a dressmaker to re-fit it for you - it costs less money to do that than buying 20 pieces that don't fit properly," Gok says.
Maxi - "You can wear it from day to night, from spring through to winter - to 2050 and beyond!" Gok says. Don't be afraid to go a little generous in size as a too-tight style will spoil your entire look. "You need some fabric to gather in at the waist," Gok advises, "or wear it loose and belted at the back for a casual take."
By Lisa Haynes
Catch Gok’s Fashion Fix on LifeStyle YOU.