Most of us will never have the opportunity (or courage!) to shed our clothes on How to Look Good Naked or strut down the catwalk for Gok’s Fashion Fix. So what do you do if you’re in desperate need of a one-on-one session with the stylist extraordinaire? You run to your nearest book store and grab a copy of How to Dress - his latest must-have fashion manual that solves wardrobe crises world over and dishes out advice on what to wear on any occasion - that’s what!
Here, we give you a sneak peak into his new book - and your very own personal styling session.
Gok - stylist to the stars, TV presenter and now author - has built his career around clothes, and fans literally fall at his feet begging for some style salvation.
But what do these women of every shape and age love so much about this six-foot guy with a penchant for black clothing?
"I think I'm accessible and honest - I try to keep it as real as possible," says Gok, who admits that he's puzzled by his popularity. "I'm dead normal. I'm a working stylist primarily, not a TV presenter."
The master of makeovers says his secret is in knowing what suits an individual. "Several trends are out every season but they're not going to suit everyone," he warns. "It’s important to understand your body and what works for you in order to create your own personal style, but have fun and get creative with it."
Before you tackle the trends, Gok believes you need to first nail the all-important basics, and the average woman has a wardrobe made up of four main areas: jeans, jersey, outerwear and knitwear. "The whole point of basics is that they work like a wardrobe undercoat," he explains. "They are the things that enable you to update your look every season without buying a whole new set of clothes.” Sounds simple, right? “Wrong!" says Gok.
Luckily, he's here to guide us through what he calls, "the potential ‘Wardrobe Warzone’".
"Top of most women's list of shopping nightmares is buying jeans," Gok says. So if the thought of finding the perfect pair sends you into a cold sweat, relax – help is at hand with Gok’s guide to jean buying:
Boot cut: This style works best in darker denim. Go for something that’s slightly faded on the thighs to draw the eye in and make your pins seem super-skinny.
Wide-legged: Super-flattering with heels or flats, make sure the waistband is just tight enough so that the back is snug around your gorgeous bum.
Skinny: Wear with a crazy, retro-patterned top to distract from any midriff issues and team with ballet pumps for a casual, sexy finish.
JERSEYS + KNITS
We all need a wardrobe full of snug jerseys and knits to fall back on in the autumn/winter season - but how do we wear them without looking like we’re donning something our Nan knitted for Xmas? Gok knows the answers!
"The key to jersey basics is to embrace the fabric itself," he says. "It's a great, heavy, slinky fabric that skims rather than clings, and can look super-sexy or dressed-down-casual depending on how you wear it."
Think they’re too boring? Think again, insists Gok. "By breaking those old rules and mixing chunky knits and summer dresses, or winter warmers and skinny knits, you can add texture to your outfit and personality to your look.”
You can also use a belt to create a ‘cardi-coat’. It will help keep you warm, reveal just a hint of what's underneath and make your silhouette appear super-slim.
An undeniable wardrobe staple, a good coat is definitely worth the spend. “From a classic bomber jacket to a woollen winter coat, these pieces are good to invest in," advises Gok, who shows us how to wear each style:
Leather biker jacket: Gives a tough urban edge to your sexy Saturday night dress, without covering it up.
Classic trench: Belt it across your slimmest part to keep you looking super-toned, or keep it open and cinched at the back to reveal what's underneath.
Smart blazer: Instantly gives slim jeans and simple flat pumps a sophisticated European look. Try rolling up the sleeves for an even more chic, confident look.
Having difficulties moving from summer to winter, and back again? Layering up with basics is your key to transition dressing. "It’s one of the best ways to breathe new life into your wardrobe," Gok enthuses. Stick to his simple steps for success:
• Buy base layers in a thin fabric so that they don't overheat – it can be quite tricky to remove the underneath layer once you're out and about!
• Make a confident style statement with low cut and/or short-sleeved top layers.
• If you're mixing patterns with plain colours, keep the pattern on top so it doesn't get lost.