The American fashion label, Forever 21 have recently come under attack after their controversial shopping gift.
Customers around the world have accused Forever 21 for body shaming, after the brand provided diet bars with clothing purchases including swimsuits and plus-size orders.
Along with receiving the item, customers received Atkins Bars from the fasion label, which are high protein snack bars used for weight loss.
While customers were the first to share their outrage online, the news has caught the attention of people around the world who share the same opinion.
Twitter user, @caileeargudo wrote: "Bought a swimsuit online from Forever 21 and they sent me an Atkins bar along with it".
"Thank u for reminding me that I don't have a beach ready bod," she added.
While the brand denies any sub-text involed with sending the diet bars in clothing orders, people are concerned about the harmful messages targeted at customers.
"Sending people diet bars, shakes, teas, etc. with clothes they bought can send a negative message about body image," another Twitter user said.
sending people diet bars, shakes, teas, etc. with clothes they bought can send a negative message about body image.— jesse (@jessemarisaelao) July 19, 2019
While the diet bars were included in all orders, the message was received as dangerous and judgemental with women of all sizes sharing in the disappointment with the brand's lack of sensitivity.
The fashion label has since released a statement, defending their actions:
"From time to time, Forever 21 surprises our customers with free test products from third parties in their e-commerce orders," the company said, according to CNN.
"The freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed.
"This was an oversight on our part and we sincerely apologise for any offence this may have caused to our customers, as this was not our intention in any way."
Women and consumers around the world continue to show support to one another, sharing messages of self acceptance and kindness.