Looking to reduce your carbon footprint by changing up your fashion choices? We'll show you some amazing Aussie labels doing their bit to help the environment.
What do the words 'organic', 'sustainable', 'eco-friendly' and 'green' all have in common? They are all buzz words that are used a lot in society to attract the attention of environmentally aware individuals.
The problem is that these words have become so sought after, that they are being used even by companies which are not really reducing their carbon footprint at all. According to online fashion writer Hayley Phelan of fashionista.com, it can often be hard to tell the difference between a brand that is actually helping the planet and one that has simply jumped on the eco bandwagon with a generic 'organic' label.
'Green', 'eco' and 'sustainable' are merely marketing terms which are not always accompanied by sincere ethics. It is important to distinguish which fashion brands are actually trying to help the earth from those which are not.
Check out this list of environmentally friendly Australian fashion brands which are helping to keep our catwalk green:
- Limedrop: This fashion label was born in Melbourne and created by Clea Garrick and Nathan Price. It's recognised for its bold use of colour, clean lines and playful irreverence. Limedrop clothing is made from ethically-produced fabrics and manufactured under sustainable practices.
Thursday Sunday: This Australian brand features simple and elegant clothing made from locally-sourced fabrics. Most of their garments are made of natural textures such as wool and silk angora.
- Gorman: Since 1999, Gorman has been championing green fashion and is one of Australia's most iconic fashion brands. In 2007, designer Lisa Gorman introduced an organic product range where all pieces are either certified organic or sustainable.
- Jigsaw: Australian Jigsaw stores boast a collection of beautiful jewellery made from sustainable materials. The jewellery is made by Kenyan artisans supporting fair trade practices.
- Bamboo Body: Unlike cotton, Bamboo is grown without the use of pesticides or chemicals and is one of the most sustainable plants in the world. Bamboo fabric is softer and more breathable than cotton, and is grown far more water efficiently than many other crops. Bamboo Body feature a range of maternity and women’s wear made completely of biodegradable Bamboo.
- ’Bird’ Textiles: Bird is Australia’s first climate neutral business and manufactures several product ranges including home wares, accessories and fashion. Created by designer, Rachel Bending, Bird's collection of exquisitely designed fabrics are also eco-friendly. Each item is handmade in the Byron Bay Hinterland and hand printed using water based dyes. The fashion pieces are then completed using solar power energy.
Check out these amazing brands either in store or online to make sure that you dress to impress mother Earth!