Drew Barrymore was chosen as the face of Neiman Marcus' The Art of Fashion campaign because she mixes old Hollywood and modern day glamour.
The actress - who is only the second celebrity to feature in the promotional shots for the department store, following Jennifer Jason Leigh in 1994 - has posed in designs from labels including Akris and Valentino for the new campaign.
Eddie Nunns, vice president of Neiman Marcus brand creative, told WWD: "The shoot tells the story of a star's transformation. We felt that Drew Barrymore possessed not only the pedigree and glamour of old Hollywood, but also the confidence and spirit of the modern-day woman - much like Neiman Marcus itself.
"She's a powerful, modern woman with trans-generational appeal. The project beautifully captures the essence of Neiman Marcus's edits of the fall collections."
Photographer Norman Jean Roy has taken the pictures which will appear in the September issues of Vogue, Vanity Fair and W.