Professionally, the world knows her as a music icon, actress, designer, TV and music producer and philanthropist; personally she is a dedicated wife, mother, sister and friend.
Now Jennifer Lopez, the ultimate modern goddess, has been announced as the first-ever global Gillette Venus ambassador.
To celebrate, Jennifer has released an exclusive remake of the iconic Venus song and will help launch a new philanthropic effort dedicated to empowering women through education: the Venus Goddess Fund for Education.
“The Venus brand empowers women and speaks to the ‘goddess’ in every one of us,” says Lopez. “Every woman is a goddess in her own right when we let our best feminine self shine through”
Adds Jennifer, “Music is one of my great passions, so being able to record and perform a remake of the iconic Venus song was a really special part of this campaign. I love that I could express my own passion and creativity, and hopefully inspire other women to do the same…whatever it is they love doing.”
The new Venus Goddess Fund for Education has been established to enable global educational opportunities for women, through partnership with organizations such as CARE International, the Step Up Women’s Network and Lopez’s own Maribel Foundation.
Founded by Lopez and her sister, Lynda, the mission of The Maribel Foundation is dedicated to improving the health and well being of women and children including raising the level of medical care available to them.
Venus believes that education provides a strong foundation for future success, and each of these organizations teaches and empowers women to excel in unique ways, whether via mentorship, schooling or even healthcare for their children.
“Jennifer is a Venus Goddess in every sense of the word. Our brand celebrates the multi-dimensionality of women, and no one embodies that more than her,” says Sonia Fife, General Manager, Global Venus, P&G Beauty.“You’re not just a goddess in the big moments in life, but in the little ones, too. Jennifer shared much of her personal experience as part of this campaign, and she’s every bit a goddess relaxing at home with her children, or performing on-stage, showing off those rock star legs.”
Women around the world can visit www.GilletteVenus.com to check out Jennifer’s exclusive rendition of the Venus song, read her goddess story and find ways to engage with the Venus Goddess Fund for Education.