Day spas are the future of the beauty business. But they are so much more than that.What began as beauty therapy for the very indulgent has now become the health retreat experience you can have in your lunchtime.
Technically speaking, day spas are a hybrid of the beauty parlour and the health retreat. They should include elements of beauty therapy and hydrotherapy and often include a hair salon as well. Some have either a Swiss-style wet room or a vichy shower (a massage table with a series of high-pressured shower nozzles above, which are used to massage the body).
Day spas have long been popular throughout Asia and in New York and London.But until recently Australians found their hydrotherapy at the local swimming pool or beach. Now we are taking to day spas by the thousand, paying anything from $65 for a pedicure to over $700 for full day treatments. As many as 300 people a week enter the doors of the average spa dropping on average $150 each into the hands of eager spa owners.
Fussspa's Sharon McNay attributes this newfound popularity in Australia to changes in the way we live, work and relax. "People's working lives are far more serious these days. Business people are remembering that massage they had in Bali last year and trying to replicate that feeling in their lunch hour," she says.
The unisex nature of day spas has meant that they are becoming equally popular for men. Like many of her peers, McNay boasts a client profile of around 40 per cent men. A feat never dreamed of in a traditional beauty salon.
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