A father could react any number of ways to his son picking out a Little Mermaid doll - but one dad just set a new standard.
Mikki Willis posted a video on Facebook of him and his sons Azai and Zuri returning from a trip to the store to exchange a gift 4-year-old Azai received for his birthday.
"Now how do you think a dad feels when his son wants to get this?" Willis says to the camera, holding up a little mermaid doll.
"I let my boys choose their life," Willis says to the camera. "We say, 'Yeah, choose it. Choose your expression, choose what you're into, choose your sexuality, choose whatever.'"
The message has resonated around the world, with the video already generating more than 12 million views on Facebook as of Monday.
Willis is thrilled his message resonates with so many people.
"To know we've touched people beyond our immediate community is both humbling and awesome!"