Finding the perfect lipstick is no easy task.
You have to consider whether you want sheen or matte, will it stay on through a meal, not to mention choosing the perfect shade.
But, millions of people have spoken making Charlotte Tilbury's Pillow Talk lipstick (RRP $49) a clear winner - especially since one is sold every two minutes, they have to be doing something right!
"Pillow Talk is not just a colour, it's a world, a beauty dream, a place to discvoer the most beautiful you!" Charlotte Tilbury says.
While you may be sceptical that one shade can really suit all, there are now two new shades: Medium and Intense.
"When you apply a flattering, nuanced nude shade, it's empowering and never overwhelming... the ultimate sultry, supermodel seduction! A world of playful, pretty colour that is safe for everyone to play, experiement and discover," Charlotte tells.
"I've dialled up my iconic nude-pink Pillow Talk shade adding warmth and deeper, sweeter rose tones, for every skin tone from fair to medium to deep, expandig the Pillow Talk universe for every moment, every mood and everyone!"
If you find that you fall in love with the shade, Charlotte Tilbury has launched an Instant Eye Palette (RRP $120) and Beauty Light Wands (RRP $60) as well. So, just like Charlotte says, get ready to make your world a Pillow Talk one!