Celebrity Beauty: It's all About Purple and Plum Lips!

From Rihanna to Lorde, Katie Perry to Khloe Kardashian, glossy purple lips and lovely lilac pouts are proving hot property this autumn. Here's how to wear the purple and plum pouts with aplomb!

Think of your makeup look as a season; in spring and summer it’s all about kisses from the sun, lashes of light and bronzed, nude skin. In autumn and winter, that all changes and skin becomes moonlit luminous and lip hues reach darker, deeper and richer depths.

“It’s an entire shift in seasonal style,” explains Elsa Morgan, L’Oreal Paris Makeup Director. “Plums, wines and lilac shades work so perfectly with the cashmeres, tweeds, boucle’s and knits that are so popular this season," she highlights. "You can create an entire look around a rich, sexy dark lip.”

10 Top Tips

1. Match your purple to your personality

If you want to keep it edgy and on-trend, Rihanna's neon violet shimmer shade is for you. However, if you are more inclined to go subtle this season, berry and wine tones are perfect to offset any skin tone and any age group.

2. Dark pouts suit all complexions

“It’s a very versatile colour,” insists Elsa. Which is evident as the lovely, alabaster-skinned Lorde can pull off a deeper version just as well as Rihanna's loud lilac hue.

3. Grapes are not just for goths

Purple pouts are no longer reserved for pale skin and black hair combos. These tones are definitely more wearable in 2015 than it was in 1995, because the shades are established from an earthier, warm tonal base – rather than a colder, blue-base – making this lipstick choice more mainstream than it is extreme.

4. Keep skin moonlit, not sun kissed

“Any shade of wine or purple has to be kept harmonious with the skin, not a stark contrast,” she says. So keep lip – and complexion textures – creamy rather than dry and matte. Steer clear of pale, powdery matte foundation and powder, and opt for warmer deftly applied luminisers – even just on the temples – to capture the perfectly complimenting amount of radiance.

5. Downplay eyes

Your mouth is saying so much with these rich tones, your eyes need say very little. Keep them nude – with only a wash of clear, taupe cream colour, and play up lashes, advises Elsa. “Full and elongated lashes are enough of an accessory here,” she says, adding that the full, 60s false lash look may not be elegant enough to work back with such a ‘statement’ mouth. “I do think well-defined brows tend to be the best balance here if you want some kind of strength in the eyes, while allowing you to keep lids and lashes at their basic best.”

6. Cheeky compliment

Steer clear of rouge powders when wearing plums. A gentle soft creamy pink blush is a gorgeous element when swept gently across the upper cheek.

7. Matte or cream (or anything in between)

Take your pick of purple plums in stains, lipsticks, glosses, balms or pencils. However, if you are older, a matte texture can prove a little ageing – as it draws attention to a harder line if you are lacking plumpness in the lips – so this is where a shade of gloss can add that extra plumping dimension. “I do love a matte for the bolts of pure colour though,” notes Elsa, “the purple blacks are really outstanding if done well in a matte, but again, it has to work for your complexion and what you are comfortable with and can wear confidently,” she adds.

8. Day or night

Don’t just indulge in wine at night! Some of these shades are perfect for the day also. “The less intense the colour, the more appropriate it is for day,” Elsa suggests. “Go for richer, bolder colour at night.”

9. Don’t rush dark

If you do opt for a really strong, statement purple/black, "you need to pay attention to the minutest details here,” Elsa says, suggesting you begin with a pencil outline, then fill in with precise – brush applied – colour and finish with a touch of gloss. “So if you can invest the time – and the cosmetic tools and prowess – the darker purples are a great option.”

10. Press and go

If you are only wanting to flirt with this fierce look, then lip stains – pressed in with the finger – are the perfect entry point. “Press the lip stain into your lips with the product – not your finger - but don’t layer pigment or apply it in strokes as you traditionally would a lipstick,” Elsa cautions. It’s simply a press and go approach that places a ‘ghost’ of the colour into the lips, so that it is more of a hint than a hard-hitting statement.

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