Beauty: The Age-Defying Application Tips

Your cosmetics could be proving a false economy in your attempt to look youthful. In fact, many beauty practices and product formulations contradict correction, and in actual fact, highlight flaws and less-than-fresh faces. 

Here are some clever, super simple, tricks to take on board to ensure your makeup is working for - not against you!

  • Opt for Oil-Based Foundation: As we age, skin is more dehydrated, so oil-based foundations work to increase moisture all day long. Always apply foundation first, and concealer second. Why? Once you've applied your liquid or cream foundation, then you'll  be able to see where any discolouration or blemishes are still visible.

  • Gloss can be a double-edged sword as you get older, so tread lightly! Avoid the super slick glosses that can bleed into the fine lines around the lips and opt for a creamy gloss instead.


  • If you suffer from large pores, pre-foundation primer prep is a lifesaver here, reducing the appearance of pores so that foundation sits evenly and longevity is assured!

  • Prioritise the shape of your brows as any sparseness – or lack of maintenance – can really age you. A well shaped brow can instantly create the illusion of a ‘lifted’ eye area. 


  • If your skin tone is on the lighter side, don’t rely on bronzer to over ‘brownify’ yourself, as this will just look blotchy. Instead, up the tone of your liquid base foundation so that your overall colour is ever so slightly warmer and vibrant than your natural tone. 


  • Widen and awaken eyes with a white or beige liner in the lower waterline – rather than a black or brown shade. Lighter tones accentuate the whites of the eye and make you look more awake and bright-eyed. 

  • When it comes to eye colour, tonal eye shadow in browns and taupes can be incredibly flattering on mature women, so it’s a real must that it stays that way all day long. 

  • Ditch the powder blush, pronto! On ageing skin it's not as receptive to powders. Instead, only use cream, stain or tint options, which are a liquid option that gives a hydrated, dewy effect. Dot and blend in light, pressing motions.

  • Lip plumping products are a great cosmetic to have in your clutch as they can improve the fullness of thinning lips in seconds. 


  • Go for lighter options in lip shades as you get older, as dark reds and blue-based plums can prove harsh on lips and make them look thinner, rather than fuller and poutier. If you are not a fan of lighter shades, just stick with plum reds and absolutely avoid matte shades, instead opting for a hydrating lipstick.

  • ‘Crepey’ eyelids can cause havoc with powder eye shadow, so to avoid creasing, clumping and disappearing pigment, use an eye-primer before application, and choose a crayon or cream application instead.

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