Scorching temperatures and blazing sunshine have put us all in the summer mood, but walking around with whiter-than-white pasty skin just doesn't fit.
If you are tied to your desk and want to protect your skin, faking the bronzed beach babe look has never been easier.
Forget the dated 70s super-glow and think noughties natural. Max Factor's make-up artist Caroline Barnes says: "Summer 10 is all about embracing a gentle, subtle looking glow that waves goodbye to decades of rich, bronzed celebrities. Even Victoria Beckham has gone au naturel recently."
Time to freshen up your bronzing beauty for the summer months ahead with our make-up pointers from QVC's beauty expert, Alison Young. Shun the sun and fake a natural golden glow.
:: How do I achieve this season's bronzed look?
The golden goddess look is best achieved on an understated complexion so don't go overboard with the bronzing brush, and never apply a bronzer that's more than two shades darker than your natural skin tone.
"Use self tan first to give yourself a light bronzed base and then highlight eyelids and cheeks with a subtle hint of gold," Alison recommends. "Always use a clear lip gloss on lips instead of colour for a more sophisticated look."
Try: Max Factor Natural Minerals Bronzer in Sun Powder, $28.95; MAC Lustreglass in Bronze Hero, $34.00.
:: Should I use a different fake tan for face and body?
It's possible to find a product that multi-tasks on both face and body but if you're a fake tan addict, it's worth investing in two different products for the bathroom cupboard.
"The actual tanning ingredient is the same for both products, but it's the carrying agent that's different," Alison explains. "A face tanner is a lighter formulation and will generally have more anti-ageing ingredients whilst a body tanner will be much thicker and will be more moisturising.
"If you're looking for a product suitable for both face and body, opt for a serum-based product."
Try: Estee Lauder Re-Nutriv Sun Supreme Self-Tan Lotion for Body and Face, $145; Bobbi Brown All Over Bronzing Gel SPF 15, $50.00.
:: How do I avoid a high-shine effect?
Do you get a dewy complexion from the heat? Shimmery bronzers will only add to your shiny face woes.
"Some face bronzers do have too much shimmer in them, which can give a shiny appearance," says Alison. "The trick is to use one of the modern bronzers that have hydrating properties and a matte finish for a natural looking colour.
"My top tip is to make sure you always apply your bronzer in bright light which will show up the sheen to make sure you don't overdo it on the shimmer."
Try: Too Faced Chocolate Soleil Bronzer, $52.95.
:: What's the best fake tan for pale skin?
Don't go overboard on the tea-stain style tanners if you're ghostly pale. It will only lead to streaking disasters. Alison recommends a gradual tanner for pale skin: "They are essentially a moisturiser with a hint of self tan which builds up with daily use," she says. "Little and often is the key to ensure you don't build up too dark a colour too quickly.
"Alternatively, if you would like a self tan lotion, opt for one that comes in several shades to ensure you get the perfect colour match."
Try: Nivea Summer Beauty Sunkissed Skin in Fair to Medium, $6.99; Nars Body Glow in Body Glow II, $160.00.
:: I'm confused by the different types of bronzers, what's best?
The shelves are stacked with a variety of bronzing applications from gels to shimmer sticks but achieving a good base colour is most important for pulling off your golden glow.
Alison says: "I'd recommend using a shimmer brick with a variation of shades - you can blend them together for a subtle sheen on your forehead, nose and cheeks or you can use each colour separately as individual eyeshadows."
Try: Bobbi Brown Beige Shimmer Brick Compact, $85.00; Napoleon Perdis Mosaic Powder and Puff, $60.00.
:: What's the best way to apply bronzer?
Avoid the two-tone look with your face and body by giving your skin the all-over glow treatment. Try using a metallic cream to highlight legs and décolletage.
"The secret to avoiding a bronzed face and pale neck is to gently self tan your neck and not your face," Alison recommends. "When you wear bronzer on your face the colour will blend into your neck and will give a much more natural and less 'made up' look."
:: Can I buy a bronzer with SPF?
Yes, but never scrimp on the sun protection just because you've discovered a new make-up bronzing product containing bonus SPF. A burning red glow is not the look you're going for!
Alison explains: "Mineral formulas and face tanners with SPF will help shield against the sun's rays, however, it's not an all-day protector so it's a good idea to put a high SPF sunscreen on underneath your bronzer."
Try: Guinot Lift Bronze SPF12, $50.09; Clinique Almost Bronzer SPF15, $59.00.