An American fashion label is inspiring women with their latest campaign.
Aerie, the swimwear branch of American Eagle Outfitters, pledged two years ago to stop photoshopping their models.
The company has so far made good on their promise, but their latest campaign appears to go one further, with the body-positive testimony of one of their models.
Barbie Ferreira, 19, speaks about embracing her body in a teaser for the new ads.
"I am unapologetically myself, no matter what anyone's opinion of me is," Barbie says.
"Not being retouched in the images is something that is very important to me. People knowing that that's what I look like without anyone's perception of what my body needs to look like."
What's more, the New York-based teenager went on an epic Twitter rant shutting down the trolls who said her body promoted obesity.
"Have to remind myself that people are so cruel and wrong bout bodies because they never see average bodies on their screens and it's new to them," she tweeted.
"Body perceptions are so warped that people think MY body is unhealthy and obese because it's on camera."
Only 19 and still ahead of so many. Barbie joins a growing list of women who take issue with what people perceive as "normal" bodies.
Just last week, Australian author Rosie Waterland wrote about changing the way we view women's bodies.
Similarly, more celebs are getting tired of being treated differently because of their size. Melissa McCarthy even started her own fashion line after finding out designers wouldn't dress her for events because of her size.
Follow the #AerieREAL campaign for more inspiration.