Rosie Waterland has shared a naked photo of herself on social media to highlight problems with how we view and talk about women's bodies.
UPDATE: Rosie's post has since been removed from Facebook.
While Rosie received a lot of support from her fans, she faced some questions about the purpose of her photo.
"I get that it may seem counterintuitive to post a status about how appearance shouldn’t matter, and then attach a naked photo of myself," she has since written on Facebook.
"I just wanted to say, “Look. I’m not a thin woman. In fact, I have a body that a lot of women would consider their worst nightmare. I know there are things about me that are not conventionally attractive, but I’m happy with myself because my appearance isn't what I value most about myself. So take a look at me. Take a look at this photo. Take a look at my ‘flawed’, chubby body, and know that if I can get on with life not constantly obsessing over my looks, then you can too.”
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The Anti-Cool Girl author has taken issue with the idea that female celebrities are considered "brave" for daring to exist in bodies that aren't thin.
She claims celebs are too often called to comment on their weight "as if mentioning it is their responsibility to cancel out some kind of elephant in the room."
The 28-year-old decided to post the "un-f**king-apologetic" photo of herself in order to draw attention to this issue.
"So, here it is," she wrote. "The body that was meant to hold me back. The body that I'm supposed to apologise for. The body that is meant to keep me off your screens and out of your minds."
Waterland, who wrote about her troubled and tragic upbringing in her autobiography, went on to explain why she both loves her body - and feels no need to justify the way it looks to others.
"I survived a childhood filled with abandonment and trauma," she wrote alongside the post. "Then I survived mental health struggles and eating disorders. I had weight loss surgery and continue to question that decision. And in the end of all of that, this is me. This is my body. I have stretch marks. I have flabby skin. I have a belly. I have saggy boobs and I'm covered in freckles that made me cry when I was younger.
"But I'm also a best-selling author. A famous writer. An admired and funny woman. I'm touring a live one-woman show this year. I'm attending writing festivals with my heroes. I'm writing and starring in my own TV show.
"I don't look the way I'm 'supposed' to look, according to a select group of people. But I just don't give a f**k."
While her image was removed from Instagram for "violating community guidelines", it remains published on Facebook.
The post has received enormous support, with over 2,800 shares and nearly 30,000 'likes'.