Aussie designer's journey from Broome to the Big Apple

Aussie designer Felicity Brown’s ‘wearable art’ will change the way you feel about hats.

If you’re one of those people who insists hats just don’t suit you, milliner Felicity Brown profusely disagrees – and with good reason.

“There is definitely a hat for everyone – they just haven’t found that hat that was built for them,” she insists.

“People have usually been forced to wear a hat at some stage of their life that they have hated and it has really put them off.

“But a hat can say a lot about your personality.”

For Flic, hats have always been an important part of her life. She’s gone from wearing her trusty Akubra every day working on a remote cattle station in the Aussie outback, to creating what she calls ‘wearable pieces of art’.

Her incredible designs have seen her travel from Broome to the Big Apple, where she has shown off her work at New York Fashion Week three year’s running.



A post shared by Felicity Brown (@hatsbyfelicity) on

Far from your standard off-the-rack fascinators, Flic’s designs incorporate hand collected feathers and locally grown pearls that showcase the colours and textures of the Kimberley and Australian outback.

The self-taught milliner began designing hats for women attending regional country races – the biggest events on the social calendar. And she’s still in high demand.

Her Milliner on the Move business continues to travel across the country, designing custom pieces for women in remote locations. And if you’re lucky enough to get your hands on one of her hats, you can rest assured it is one of a kind.



A post shared by Felicity Brown (@hatsbyfelicity) on

For all of my headpieces, hats and millinery creations, I only ever make one,” she says.

“That’s so everyone can feel special and confidently go to an event knowing that no one will show up wearing the same headwear as you.

“People will say to me – I want that piece that you sold last week and I’ll say ‘I’m sorry I can’t do that’ and they are instantly disappointed. But then they will say you know what, I think I’ll get my own piece.”



A post shared by Felicity Brown (@hatsbyfelicity) on

For Flic, creating a hat for someone is all about personality and confidence.

“People change when they put a hat on,” she says.

“I watch ladies put a hat on and they instantly change their stance, they change the way they hold their neck, they change the way they tilt their chin, they change the way they stand, the way their knees position, they will twirl themselves around, put their shoulders back.

“They instantly create a personality. That person could be really quiet and not say much without the hat on and then all of a sudden they just assume this personality of confidence. I watch ladies – and men - change. They pop it on and they look at themselves differently.”

So how do you pick a hat that’s right for you?

“One that makes you feel a million bucks when you put it on. As soon as you put it on you just feel fantastic!”

See more of Flic and her creations on Madhattan - Aussie Outback to New York Runway, premiering on Lifestyle YOU on July 18 at 9:30pm.

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