Caviar skin care for $20? Yes, you heard right.
When ALDI first launched the Lacura Caviar skincare range as part of their Christmas Special Buys in 2019, the $20 product immediately flew off shelves causing a physical and virtual frenzy.
Much like the toilet paper saga through Coronavirus, shoppers were racing to get their hands on this 'miracle serum' leaving thousands to share their frustrations online, with some recommending ALDI to 'start policing this'.
Originally released as a limited edition item, the German budget store has since restocked and thousands of Australians are now flooding the stores hoping to finally get their hands on it.
But what is so good about it?
Lacura Caviar skincare is essentially a budget version of La Prairie Caviar cream - which starts at an eye-watering $745.
That's a saving of $725 - which basically speaks for itself.
As with all caviar products, the premium ingredient shares a podium all on its own recognised for its unique anti-ageing, firming and brightening abilities.
With similar branding, Lacura is making the exact same product for $20 - and fans swear by it.
Shared in the You Beauty Facebook group, one woman posted a photo of her new purchase asking the group if it really lives up to its expectations.
"Yessss I love it," one woman revealed. "Whenever I use it, I always get compliments about my skin. I also swear by the night cream."
"Yes, it's amazing," another person has said. "So is the serum, if they still have it grab it."
While news of restocking the range went viral in its own right, Lacura has had yet another wave of the limelight when an ALDI shopper recently noticed unusual stickers on her new products.
Posting in the Aldi Mums Facebook page, the woman revealed she was "afraid I've purchased non-genuine products" which set the community alight.
So much so that ALDI today released a statement putting shopper's fears at bay:
"The stickers on the Lacura Caviar skin care are QR codes are intended for use by customers outside of Australia,” a spokeswoman for thr store revealed.
“They have no relevance to our Australian customers and are not security tags," adding that while the products may have been intended for overseas there was no difference in the Lacura Caviar formula between countries.
The shopper's sense of urgency may seem forward, but not when set in the context of the products' demand.
When Lacura first launched and sold out in the supermarket a few months ago, it promoted scathing messages by shoppers who had missed out:
“Yet again feral shoppers cleared out ALL of the Caviar product in one swoop just minutes after opening,” one shopper vented in the Facebook Group, Aldi Mums.
“Frankly I am sick to death of this happening and want Aldi to start policing this.”
Hopefully with the new release, everyone will be able to get their hands on some!
You can purchase the entire range of Lacura caviar skincare exclusively at ALDI while stocks last.
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